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Rajiv Bajaj currently holds the position of Chairman at Bajaj Capital, renowned as India’s longstanding and trusted Financial Planning partner for multiple generations. Rajiv’s early career years were dedicated to establishing the Investment Banking division at Bajaj Capital. He has been instrumental in elevating the professionalism of the company. Surprisingly, even after dedicating three decades to Investment Banking, Investment Advisory, and Financial Planning, a void persisted within him. It’s like the feeling when, despite success, wealth, and fame, one yearns to do something distinct, something they are genuinely passionate about, something that fills their heart with joy. This internal contemplation led him towards a remarkable transformation as he neared the midpoint of his life. His focus shifted towards the study of human longevity and this journey took him to “Blue zones” like Loma Linda and Okinawa, where he met vibrant octogenarians and centenarians. The biggest insight he gained was their shared sense of purpose, or ‘Ikigai,’ which fuelled their zest for life. Rajiv is deeply passionate about disseminating an authentic understanding of Ikigai to the wider world, leading him to become an ‘Ikigai Coach’ and commencing coaching sessions. Rajiv holds an MBA in International Wealth Management from the University of Geneva and an Executive MBA from Carnegie Mellon. As one of India’s first 25 Certified Financial Planners (CFPTM), he also has an ‘International Certificate for Financial Advisors’ from CII, UK. He is passionate about financial literacy and Qi Gong and has trained with a Shaolin Monk in China in 2017.