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Sustainomy

A Defining Era of Growth, where Economy, Humanity and Earth are United as One

Piyachart (Arm) Isarabhakdee
Buying Options
Paperback / Hardback

Can we grow a tree (a sustainable future) in dry soil (our current economy)?

For centuries, our economic engine has driven growth by consuming the very foundations of the future—leading to mounting debt, extreme inequality, and environmental crisis. We are fast approaching a point where capitalism—once seen as the engine of progress—is now generating more problems than it solves. At this critical juncture, we need a New Economic Engine. Just as healthy soil is essential for a tree to grow, the right economic foundation is critical for a sustainable future.

Sustainomy is a global framework that transforms growth that consumes the future into growth that creates it. Because the 20th century economic model has created success for the private sector, it is fitting that Sustainomy builds upon the strengths of that model to succeed in the 21st century and positions the private sector as the spearhead of change. As societal and environmental dimensions, combined with intelligence, become the new rule of competition, the private sector together with people and the public sector that adapt will seize emerging opportunities, while those that don’t risk becoming irrelevant.

This book challenges the conventional language of growth—urging bold leaders across all sectors to envision a future where sustainable growth needs to entail wealth distribution, social well-being, and regenerative environment.

Published: Feb/2026

ISBN: 9789815323641

Length: 304 Pages

Sustainomy

A Defining Era of Growth, where Economy, Humanity and Earth are United as One

Piyachart (Arm) Isarabhakdee

Can we grow a tree (a sustainable future) in dry soil (our current economy)?

For centuries, our economic engine has driven growth by consuming the very foundations of the future—leading to mounting debt, extreme inequality, and environmental crisis. We are fast approaching a point where capitalism—once seen as the engine of progress—is now generating more problems than it solves. At this critical juncture, we need a New Economic Engine. Just as healthy soil is essential for a tree to grow, the right economic foundation is critical for a sustainable future.

Sustainomy is a global framework that transforms growth that consumes the future into growth that creates it. Because the 20th century economic model has created success for the private sector, it is fitting that Sustainomy builds upon the strengths of that model to succeed in the 21st century and positions the private sector as the spearhead of change. As societal and environmental dimensions, combined with intelligence, become the new rule of competition, the private sector together with people and the public sector that adapt will seize emerging opportunities, while those that don’t risk becoming irrelevant.

This book challenges the conventional language of growth—urging bold leaders across all sectors to envision a future where sustainable growth needs to entail wealth distribution, social well-being, and regenerative environment.

Buying Options
Paperback / Hardback

Piyachart (Arm) Isarabhakdee

For over 14 years, Piyachart has been recognized as a strategist driven by the belief that the future of growth lies in harmonizing People, Planet, and Profit. He envisions a world where capitalism evolves into a system that supports both human and planetary flourishing. This vision led him to found BRANDi and Companies, a core-level strategy consultancy dedicated to transforming multi-level conventional entities into sustainable and future-ready ones.

Along his journey to becoming a global thought leader, Piyachart and his team at BRANDi have supported over 20 industries in preparing for what the future holds and navigating the path toward sustainable growth. Through this, Piyachart recognized a deeper truth: all efforts toward sustainability will remain elusive when rooted within the limitations of today’s economic system. This inspired him to propose “Sustainomy”—a bold, new economic vision designed to build a more equitable, resilient future.
Piyachart’s work has earned global recognition from global leaders and authorities. In 2023, he was invited to present his vision at the UN High-Level Political Forum (HLPF), the UN’s central platform for sustainable development, and has spoken about the future of growth at international platforms such as the World Economic Forum, where he is a Global Future Council Fellow, as well as The Economist and TIME100, among others.

With a background in Electrical Engineering and Space Technology and Planetary Exploration, Piyachart brings a deep structural and systems-thinking approach to strategy. His interest lies in solving complex problems and leading unprecedented changes for a sustainable future.