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Maximum Purpose, Maximum Profit

Why Steward Leadership is the Answer

Rajeev Peshawaria
Buying Options
Paperback / Hardback
Amazon

Everyone’s naked. Universal connectivity coupled with powerful AI is making everything transparent and everyone vulnerable. Geoeconomic fragmentation, climate change and social inequality are worse than ever.

In this new world:

  1. How can we ensure profitable growth and business longevity?
  2. How can we achieve environmental and social sustainability without sacrificing profits or material self-interest?

Current approaches like ESG and Milton Friedman’s doctrine of solely maximising profits are proving ineffective. Amassing wealth at the expense of people or the planet is untenable, and ESG regulations are adding costs without creating meaningful change. We need a new model.

For long-term viability, both business and sustainability must be profitable. But in the naked era where every action is visible and traceable, businesses will need to earn their returns by solving pressing problems. At the same time, for sustainability to be sustainable, we need profitable solutions.

The winning strategy for both objectives is steward leadership—doing well by doing good. Maximum Purpose, Maximum Profit is a practical playbook to drive business success by addressing the very challenges that are threatening humanity today.

Published: Jul/2026

ISBN: 9789815368697

Length: 272 Pages

Maximum Purpose, Maximum Profit

Why Steward Leadership is the Answer

Rajeev Peshawaria

Everyone’s naked. Universal connectivity coupled with powerful AI is making everything transparent and everyone vulnerable. Geoeconomic fragmentation, climate change and social inequality are worse than ever.

In this new world:

  1. How can we ensure profitable growth and business longevity?
  2. How can we achieve environmental and social sustainability without sacrificing profits or material self-interest?

Current approaches like ESG and Milton Friedman’s doctrine of solely maximising profits are proving ineffective. Amassing wealth at the expense of people or the planet is untenable, and ESG regulations are adding costs without creating meaningful change. We need a new model.

For long-term viability, both business and sustainability must be profitable. But in the naked era where every action is visible and traceable, businesses will need to earn their returns by solving pressing problems. At the same time, for sustainability to be sustainable, we need profitable solutions.

The winning strategy for both objectives is steward leadership—doing well by doing good. Maximum Purpose, Maximum Profit is a practical playbook to drive business success by addressing the very challenges that are threatening humanity today.

Buying Options
Paperback / Hardback
Amazon

Rajeev Peshawaria

Rejecting platitudes and theoretical models, Rajeev combines 22 years of global Fortune 100 experience with research-based insights to provide unique and practical approaches to personal leadership, ethics, governance, sustainable business growth, and stewardship. He is the CEO of Stewardship Asia Center, Singapore, and President of Leadership Energy Consulting, Seattle, WA, USA.

Author of the Wall Street Journal and Amazon bestseller Open Source Leadership (McGraw Hill), Too Many Bosses, Too Few Leaders (Simon & Schuster), Sustainable Sustainability (Penguin Random House), co-author of Be the Change (McGraw Hill) and a contributor for Forbes, he sits on the World Economic Forum’s Global Futures Council on the Human Science of Environmental Action; advises the Government of Malaysia’s Higher Education Leadership Academy; and was recognized among the Top 100 Global Thought leaders for Trustworthy Business.

A high-energy inspirational speaker, Rajeev provides coaching, consulting and advisory services to corporate and public sector clients globally. He has been widely featured in international media such as CNN, Bloomberg TV & Radio, National Public Radio, Harvard Business Review, CNBC, Fast Company, Leader to Leader, American Management Association magazine, Leadership Excellence magazine, The Times of India, The Straits Times, Business Times, and many more.

Before joining SAC and starting LEC, he was the CEO of the Iclif Leadership & Governance Centre. Formerly, he was the Chief Learning Officer of Coca-Cola and Morgan Stanley and has also held senior positions at American Express, HSBC, and Goldman Sachs. In his early career, he was a banker and currency trader.

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