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Reputations of Value

Winning with Corporate Reputations in an Unpredictable World

Stephen Thomas
Buying Options
Paperback / Hardback
Amazon

Companies today operate in an era characterised by volatility, crisis, lack of trust and intense scrutiny. People have a growing expectation that the private sector not only markets a particular product or service but also takes an active role in making broader contributions to society. The spotlight has never shone more fiercely on what companies say—and do.

Yet, a significant number of companies grapple with the challenge of proactively earning and safeguarding their multifaceted reputations. The stakes are higher than ever, as the trajectory of a company’s growth is intricately linked to its ability to strategically enhance its standing in the eyes of stakeholders – including investors, customers, employees, regulators and activists.

Reputations of Value examines the profound impact of corporate reputations on any company’s ability to advance its business agenda over time. The book features insights from subject matter experts around the world. It serves as a guide for those wanting to better understand how companies can operate on a stronger, more resilient, and authentic basis in the face of a dynamic and unpredictable landscape.

Published: May/2024

ISBN: 9789815127805

Length: 318 Pages

Reputations of Value

Winning with Corporate Reputations in an Unpredictable World

Stephen Thomas

Companies today operate in an era characterised by volatility, crisis, lack of trust and intense scrutiny. People have a growing expectation that the private sector not only markets a particular product or service but also takes an active role in making broader contributions to society. The spotlight has never shone more fiercely on what companies say—and do.

Yet, a significant number of companies grapple with the challenge of proactively earning and safeguarding their multifaceted reputations. The stakes are higher than ever, as the trajectory of a company’s growth is intricately linked to its ability to strategically enhance its standing in the eyes of stakeholders – including investors, customers, employees, regulators and activists.

Reputations of Value examines the profound impact of corporate reputations on any company’s ability to advance its business agenda over time. The book features insights from subject matter experts around the world. It serves as a guide for those wanting to better understand how companies can operate on a stronger, more resilient, and authentic basis in the face of a dynamic and unpredictable landscape.

Buying Options
Paperback / Hardback
Amazon

Stephen Thomas

Stephen (“Steve”) Thomas has over 25 years of experience leading strategic programs to earn, protect, and enhance corporate reputations.
He is currently a Partner at The Civic Partnership, a leading strategic communications and public affairs advisory firm.
From 2012 to 2021, Steve served as Head of Group Brand and Communications at AIA Group. In this role, he worked closely with the CEO and senior leadership to define and safeguard the company’s reputation as a publicly listed entity on the Hong Kong Stock Exchange.
Before joining AIA, Steve was Managing Director and Head of Corporate Affairs for Citigroup in China, based in Shanghai. He began his career at Burson-Marsteller, contributing across their Melbourne and Hong Kong offices.
Steve’s professional achievements include multiple listings in PR Week’s Power Book as one of the world’s most influential PR professionals and inclusion in Provoke Media’s Influence 100, which recognizes the top in-house communicators globally. In 2020, he was honoured as the Asia-Pacific Association of Communications Directors’ In-House Communications Professional of the Year.
He was a Board Trustee of the Institute for Public Relations from 2014 to 2020 and chaired the Hong Kong chapter of the Arthur W. Page Society.