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Reputations of Value

Winning with Corporate Reputations in an Unpredictable World

Stephen Thomas
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Companies today operate in an era characterised by volatility, crisis, lack of trust and intense scrutiny. People have a growing expectation that the private sector not only markets a particular product or service but also takes an active role in making broader contributions to society. The spotlight has never shone more fiercely on what companies say—and do.

Yet, a significant number of companies grapple with the challenge of proactively earning and safeguarding their multifaceted reputations. The stakes are higher than ever, as the trajectory of a company’s growth is intricately linked to its ability to strategically enhance its standing in the eyes of stakeholders – including investors, customers, employees, regulators and activists.

Reputations of Value examines the profound impact of corporate reputations on any company’s ability to advance its business agenda over time. The book features insights from subject matter experts around the world. It serves as a guide for those wanting to better understand how companies can operate on a stronger, more resilient, and authentic basis in the face of a dynamic and unpredictable landscape.

Published: May/2024

ISBN: 9789815127805

Length: 318 Pages

Reputations of Value

Winning with Corporate Reputations in an Unpredictable World

Stephen Thomas

Companies today operate in an era characterised by volatility, crisis, lack of trust and intense scrutiny. People have a growing expectation that the private sector not only markets a particular product or service but also takes an active role in making broader contributions to society. The spotlight has never shone more fiercely on what companies say—and do.

Yet, a significant number of companies grapple with the challenge of proactively earning and safeguarding their multifaceted reputations. The stakes are higher than ever, as the trajectory of a company’s growth is intricately linked to its ability to strategically enhance its standing in the eyes of stakeholders – including investors, customers, employees, regulators and activists.

Reputations of Value examines the profound impact of corporate reputations on any company’s ability to advance its business agenda over time. The book features insights from subject matter experts around the world. It serves as a guide for those wanting to better understand how companies can operate on a stronger, more resilient, and authentic basis in the face of a dynamic and unpredictable landscape.

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Stephen Thomas

Over more than 25 years, Stephen (“Steve”) Thomas has led programs designed to earn and protect corporate reputations.

In 2022, Steve established TAVO Advisory to help organisations achieve valued results by providing counsel on complex matters relating to reputation, trust and stakeholder engagement.

Steve was Head of Group Brand and Communications at AIA Group from 2012 to 2021. AIA, which is listed and headquartered in Hong Kong, is one of the world’s largest life insurers.

Prior to AIA, Steve was a Managing Director and Head of Corporate Affairs for Citigroup (“Citi”) in China.

Steve began his career at Burson-Marsteller (now Burson), a leading global public relations firm, working in the firm’s Melbourne and Hong Kong offices.

Steve’s professional recognition includes being named multiple times in PR Week’s Power Book list of the world’s most influential PR professionals as well as the Influence 100, Provoke Media’s annual compilation of the most influential in-house communicators around the world. In 2020, Steve was named the In-House Communications Professional of the Year by the Asia-Pacific Association of Communications Directors.

Steve is a Board Trustee of the Institute for Public Relations and from 2014 to 2020 he was Chairman of the Hong Kong chapter of the Arthur W. Page Society.