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Book Author

The Sentient Startup

AI as Your Co-Founder

Arnaud Frade
Buying Options
Paperback / Hardback
Amazon

AN IN-DEPTH EXPLORATION OF AI AS THE ULTIMATE CO-FOUNDER—RESHAPING STARTUPS INTO ADAPTIVE, DATA-DRIVEN ENTITIES THAT THINK, LEARN, AND EVOLVE IN REAL TIME.

Inspired by Sam Altman’s 2023 prediction of artificial intelligence (AI) enabling a one-person unicorn, Arnaud Frade examines how AI’s rapid advancements can empower entrepreneurs to build an effective AI-first modern startup—the ‘sentient startup’.

Beyond operationalizing efficiency, by integrating machine intelligence into the very DNA of a company, founders can create ‘sentient’ businesses that leverage AI for strategic decision-making, product evolution, marketing, and operations at a scale and speed beyond human capabilities.

However, the author does not ignore the challenges: the book warns against blind reliance on AI, highlighting risks such as bias, privacy concerns, and over-dependence on data-driven metrics. It underscores that ethical considerations and human oversight remain crucial to ensuring AI-driven businesses are not just intelligent but also responsible.

The Sentient Startup provides a framework and offers practical insights for entrepreneurs, tech leaders, and investors to harness AI’s power effectively to redefine the future of entrepreneurship.

Published: Apr/2026

ISBN: 9789815351859

Length: 276 Pages

The Sentient Startup

AI as Your Co-Founder

Arnaud Frade

AN IN-DEPTH EXPLORATION OF AI AS THE ULTIMATE CO-FOUNDER—RESHAPING STARTUPS INTO ADAPTIVE, DATA-DRIVEN ENTITIES THAT THINK, LEARN, AND EVOLVE IN REAL TIME.

Inspired by Sam Altman’s 2023 prediction of artificial intelligence (AI) enabling a one-person unicorn, Arnaud Frade examines how AI’s rapid advancements can empower entrepreneurs to build an effective AI-first modern startup—the ‘sentient startup’.

Beyond operationalizing efficiency, by integrating machine intelligence into the very DNA of a company, founders can create ‘sentient’ businesses that leverage AI for strategic decision-making, product evolution, marketing, and operations at a scale and speed beyond human capabilities.

However, the author does not ignore the challenges: the book warns against blind reliance on AI, highlighting risks such as bias, privacy concerns, and over-dependence on data-driven metrics. It underscores that ethical considerations and human oversight remain crucial to ensuring AI-driven businesses are not just intelligent but also responsible.

The Sentient Startup provides a framework and offers practical insights for entrepreneurs, tech leaders, and investors to harness AI’s power effectively to redefine the future of entrepreneurship.

Buying Options
Paperback / Hardback
Amazon

Arnaud Frade

Arnaud Frade is a global business leader specialised in rapid business transformation for professional services firms, with broader experience across a number of sectors including Financial Services, Automotive and Consulting, gained working for leading firms and holding companies, including Renault, American Express, WPP, Omnicom and Accenture, across Asia-Pacific, Europe, Latin America and the Middle East & Africa.

In these roles, Arnaud has developed complex programs and solutions for leading brands across a broad range of industries, from Technology, FMCG and Insurance to Retail, Hospitality and Luxury. Through these activities, he has gained a strong knowledge of insights-powered business applications, Go to Market strategies, cross-cultural leadership and over the past several years, AI-based solutions. Arnaud has also advised two Southeast nations on topics related to Nation branding / public diplomacy.

He has also been an advisor to startups for more than 15 years, offering pro-bono advice to founders in Singapore and across the region. Arnaud is also a member of Airbus’ exclusive Star program since 2020, providing advice to Airbus’ Executive Committee on a number of commercial and marketing-related topics.

Arnaud has collaborated with a number of prestigious educational institutions, including EHL and LaSalle and has been featured in a number of industry publications, events and press articles on topics related to the future of retail, commerce & retail media, and branding.

Arnaud, originally from Paris, France, is a husband and a father to two sons and alongside his family has resided in Singapore for the past 19 years.

Arnaud is best reached via his LinkedIn profile, found here: linkedin.com/in/arnaudfrade